Hapag-Lloyd has taken a pioneering step in the container shipping industry by introducing real-time container tracking across the majority of its extensive fleet, encompassing nearly 3 million containers. With its innovative “Live Position” feature, customers can now monitor their shipments seamlessly from origin to destination. The company has made significant progress, equipping over two-thirds of its dry container fleet with tracking devices, with plans for complete coverage by summer.

Dr. Maximilian Rothkopf, Hapag-Lloyd’s COO, emphasized the transformative impact of real-time tracking, enabling swift decision-making and risk management for customers while enhancing fleet management efficiency. This milestone aligns with Hapag-Lloyd’s commitment declared in April 2022 to outfit all standard shipping containers with real-time monitoring, with installations commencing shortly thereafter.

Henrik Schilling, Head of Global Commercial Development, highlighted the company’s dedication to addressing customer concerns and enhancing operational capabilities. The Company aims to integrate tracking data seamlessly into customers’ systems via API and introduce Estimated Time of Arrival (ETA) Prediction as part of its ongoing product development.

This initiative builds upon Hapag-Lloyd’s previous success in real-time monitoring for its reefer container fleet and underscores its commitment to innovation and customer satisfaction. Collaborating with TradeTech company Nexxiot AG and leveraging devices from ORBCOMM, Hapag-Lloyd continues to lead the industry in providing cutting-edge solutions for enhanced supply chain visibility and efficiency.