Trade Tech, a globally recognized logistics platform, is set to make waves with its fresh brand identity, featuring a new logo and website that boldly declare, “We’re Different; We’re Digital.” This strategic rebranding underscores Trade Tech’s commitment to fully digitalized solutions in global logistics, setting it apart from competitors that offer partial digitalization.

According to Bryn Heimbeck, co-founder and president of Trade Tech, the future of globally accessible central platforms relies on full digitalization. Trade Tech aims to deliver on this promise by offering a unique combination of four essential components, marking a paradigm shift in global logistics management:

1. Powerful Global Platform:

Trade Tech operates on AWS, providing a single platform with the power, security, and redundancy to support massive-scale global trade.

2. Electronic Connectivity:

The platform is electronically connected to all carriers (Air, Ocean, Rail, Truck, Barge) and Customs Agencies globally, eliminating the need for data re-keying and facilitating real-time collaboration.

3. User-Friendly Interface:

Trade Tech boasts an easy-to-navigate interface accessible worldwide, enabling seamless collaboration among multiple parties with simultaneous visibility into shared data.

4. Global Supply Chain ERP:

Offering end-to-end connectivity, Trade Tech’s ERP links supply chain and logistics processes from Sales to Operations to Accounting, ensuring a comprehensive solution.

Heimbeck emphasized that the absence of any of these components compromises the benefits of full digitalization, leaving supply chains vulnerable to inefficiencies and errors. The rebranding signifies Trade Tech’s dedication to providing a holistic digital solution that fortifies supply chains against disruptions.

Founded over 25 years ago, Trade Tech has been at the forefront of cloud computing in the logistics industry. The reinvigorated brand identity and website serve as a platform to showcase Trade Tech’s digital foundation and leadership in global logistics management solutions. Businesses can rely on Trade Tech to enhance their supply chain processes and gain insights into how technology is reshaping logistics management.

Heimbeck concluded, “Our updated corporate branding aligns with our core values of innovation, collaboration, transparency, and accountability. For more than two decades, Trade Tech has been dedicated to perfecting the global shipment process through digitalization, marking a lasting legacy of customer-centric innovation excellence in cloud-based global logistics management solutions.”