Redwood Logistics, a rapidly expanding 4PL provider in North America, has revolutionized the logistics strategy for Betco, a leading manufacturer of commercial cleaning solutions. By implementing innovative logistics solutions tailored specifically for Betco, Redwood significantly improved on-time delivery, thereby enhancing customer service and satisfaction.

Betco, a staple in the commercial cleaning industry since 1950, offers over 350 standard cleaning agents and more than 500 custom formulations across various sectors. Despite its success, Betco faced challenges in ensuring timely deliveries to key contract customers, with reliance on traditional less-than-truckload carriers leading to costly logistics operations and inconsistent delivery times.

Kyle Knapp, Betco’s Distribution Manager, lauded the collaboration, noting that Redwood’s customized logistics services significantly improved service levels, reduced costs, and provided a competitive edge.

Redwood’s Project Logistics team addressed Betco’s delivery issues by crafting a tailored solution that included full-truckload pickups, inventory consolidation at regional warehouses, and final-mile delivery. Real-time tracking of each load ensured reliability, bolstering customer confidence. This strategic partnership resulted in 100% on-time delivery at a cost-effective price, enhancing Betco’s reputation and driving customer satisfaction, new contract signings, and revenue growth.

Erin Breen, Executive Vice President of Supply Chain Solutions at Redwood, emphasized that Redwood’s modern 4PL strategy, which integrates hands-on execution with supply chain digitalization, enabled Betco to thrive in a competitive market.