The members of THE Alliance announced the details of the plan for their products starting from April 2017.

THE Alliance plans to deploy a fleet of more than 240 modern ships in the Asia /Europe, North Atlantic, and transpacific trade lanes including the Middle East and the Arabian Gulf/Red Sea. The start of THE Alliance as an integrated liner shipping consortium is scheduled for April 2017, subject to regulatory approvals.

THE Alliance is comprised of Hapag-Lloyd, K Line, Mitsui O.S.K. Lines, Nippon Yusen Kaisha, and Yang Ming. In a statement, the carriers promised fast transit times, a broad port coverage, and deployment of modern and efficient ships. The routes will be characterized by the loop principle and dedicated shuttle services. The network of 31 services will connect more than 75 major ports throughout Asia, North Europe, the Mediterranean, North America, Canada, Mexico, Central America, the Caribbean, Indian Sub-Continent, and the Middle East with fast transit times and a wide range of direct port-to-port connections.

The product of THE Alliance will feature eight services in the Asia/Europe trade including three services covering the Mediterranean market. One dedicated service will cater to customers in the Middle East, connecting the key ports of China, South Korea, and Southeast Asia with Dammam, Jubail, and an Arabian Gulf hub port. Sixteen joint services will be operated by THE Alliance members on the transpacific trade. Six loops will serve the North Atlantic trade covering a wide range of North European and Mediterranean ports as well as those in the United States, Canada, and Mexico.

The service network of THE Alliance is expected to cover more than 24 ports in Asia including ten Chinese and five Japanese ports with direct calls, as well as 20 ports in the U.S. and Canada, six North European and 13 Mediterranean ports, six ports in the Middle East and six ports in Central America/Caribbean.