Rock-It Cargo Secures Investment to Expand End Markets and Accelerate Growth
ATL Partners has announced that it has acquired a majority stake in Rock-It Cargo, a provider of mission-critical international freight forwarding solutions to the live entertainment and music touring, fine arts, sports, corporate events, industrial power projects, and humanitarian relief end markets. Existing management, including founder and Chief Executive Officer David Charles Bernstein, will maintain a significant equity stake in the company.
Founded in 1978 and based in Los Angeles and New York, Rock-It Cargo offers a full spectrum of service offerings across air, ocean, and inland transportation through its six market-leading brands. Operating with a global footprint of 32 locations in 12 countries, the Company’s 400+ employees execute complex and time-critical projects for over 3,500 global clients.
“We believe that by partnering with ATL, who know and understand our core logistics solutions well, we can accelerate growth by capturing more opportunities in our existing end markets and aggressively pursuing adjacent markets through organic initiatives and strategic acquisitions,” said David C. Bernstein, founder and chief executive officer of Rock-It.
Rock-It works with the biggest names in the music, live entertainment and sports, and corporate world including Taylor Swift, Paul McCartney, Bruce Springsteen, Madonna, Katy Perry, Beyoncé, Cirque Du Soleil, Ed Sheeran, the National Football League, Major League Baseball, WWE, Sotheby’s, Christie’s, APR Energy, Apple, and several others.
Founded in 1978 and based in Los Angeles and New York, Rock-It Cargo offers a full spectrum of service offerings across air, ocean, and inland transportation through its six market-leading brands. Operating with a global footprint of 32 locations in 12 countries, the Company’s 400+ employees execute complex and time-critical projects for over 3,500 global clients.
Founded in 2014, ATL Partners makes private equity and certain preferred securities or debt investments in the aerospace, transportation, and logistics sectors principally in North America. ATL is led by investment professionals who have been investing in ATL’s focus sectors for decades.
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