Amazon today is showcasing its first ever branded air cargo plane during Seafair’s Air Show, an annual community celebration taking place in Amazon’s hometown of Seattle. The Boeing 767-300, operated by Amazon’s air cargo provider Atlas Air, is flying in the Seafair Air Show to thousands of Seattle residents and Amazon employees.

The airplane, named Amazon One, is one of 40 that Amazon has agreed to lease through air cargo partners Atlas Air and ATSG. There are currently 11 dedicated airplanes flying for Amazon as of today with additional airplanes rolling out over time. In an ode to its Prime members, Amazon’s first airplane in its dedicated fleet features a tail number made up of a Prime number.

“Creating an air transportation network is expanding our capacity to ensure great delivery speeds for our Prime members for years to come,” said Dave Clark, Amazon’s senior vice president of worldwide operations.

In the last year, the company also launched Amazon Flex, the company’s mobile application that allows individuals to sign-up, be vetted, and begin delivering for Amazon, a dedicated network of 4,000 trailers to increase trucking capacity.

Amazon has also been involved in the testing of drones for last-mile deliveries of parcels.

These efforts join Amazon’s worldwide network of more than 125 fulfillment centers and over 20 sortation centers where the company uses high-end algorithms, robotics, machine learning and other technological innovations to increase delivery speeds for customers. “Amazon is now bringing the same technological expertise to efforts in the transportation space to increase shipping capacity for its customers,” said a company statement.