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15 To Watch

  • Beaverton, OR

    BEAVERTON, Oregon
    Population: 95,109
    Unemployment: 5.8 percent
    Population Growth Since 2000: 79,277 to 95,109

    Home to a little Mom and Pop operation called Nike, Beaverton is one of those places where the desire to do business melds with the desire for a good li
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  • Farmington, NM

    FARMINGTON, New Mexico
    Population: 44,445
    Unemployment: 7.9 percent
    Export Growth: 140 percent

    Part of a remarkable export push by New Mexico—the state led the nation in export-related job growth with an exceptional 107 percent increase—Farm
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  • Jersey City, NJ

    JERSEY CITY, New Jersey
    Population: 262,146
    Unemployment: 5.6 percent
    New Project: Goya Foods 600,000-square-foot headquarters/warehouse/distribution center

    The Jersey City Urban Enterprise Zone is the largest and most productive UEZ in New Jersey, offering ince
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  • Little Rock, AR

    LITTLE ROCK, Arkansas
    Population: 197,706
    Unemployment: 5.1 percent
    New Project: 15,000-square-foot Argenta Innovation Center

    Located at the center of the nation—residents call Little Rock where “America Comes Together”—the city is at the crossroads of I
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  • Macon, GA

    MACON, Georgia
    Population: 89,981
    Unemployment: 7.0 percent
    Area Zoned for Distribution: 1,100-plus acres

    At the crossroads of interstates 75 and 16, Macon is just 75 minutes from Atlanta and an equal amount of time from international airfreight facilities. Norf
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  • Marietta, GA

    MARIETTA, Georgia
    Population: 60,014
    Unemployment: 6.1 percent
    Residents 25 years or Older with at least Bachelor’s Degrees: 37.7 percent

    As that last stat attests, Marietta’s population/workforce is a smart one, able to compete in the fast rising Atlanta me
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  • Norfolk, VA

    NORFOLK, Virginia
    Population: 245,428
    Unemployment: 5.2 percent
    Entrepreneurial Hangout: Granby Street

    The city is regularly mentioned as a great place for young entrepreneurs, in part because of the energy from in-town universities Old Dominion, Norfolk State a
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  • Peoria, IL

    PEORIA, Illinois
    Population: 115,828
    Unemployment: 6.2 percent
    Key Investment: $2 billion in research
    and development

    Peoria’s $2 billion investment in research and development is emblematic of the kind of commitment this region has made toward business
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  • Pueblo, CO

    PUEBLO, Colorado
    Population: 108,423
    Unemployment: 6.0 percent
    Cost of Living: 11.6 percent below national average

    Once such a force in American steel production that it also was called the “Steel City,” much of Pueblo’s steel industry is gone, though Evra
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  • Reno, NV

    RENO, Nevada
    Population: 236,995
    Unemployment: 6.3 percent
    Key New Business: Tesla Motors

    Reno would be a town to watch if only for it being named the site of Tesla Motors’ $5 billion gigafactory which is scheduled to begin producing batteries next year. The 6
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  • Reston, VA

    RESTON, Virginia
    Population: 58,404
    Unemployment: 4.0 percent
    Population Growth Since 1970: 5,722 to 58,404

    Founded in 1964, Reston’s residents tend to be rather smart: 66 percent of those 25 or older have at least a bachelor’s degree. The largest economic a
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  • Rochester, NH

    ROCHESTER, New Hampshire
    Population: 29,991
    Unemployment: 3.7 percent
    Sales Tax: 0 percent

    New Hampshire Senator Kelly Ayotte sponsored the Manufacturing Skills Act, which would create a $100 million grant to strengthen manufacturing skills, after seeing what Ro
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  • Sugar Land, TX

    SUGAR LAND, Texas
    Population: 86,777
    Unemployment: 4.7 percent
    Population Growth Since 1990: 33,712 to 86,777

    The city grew an astounding 88 percent from 1990 to 2000 (33,712 to 63,328), another 25 percent over the next 10 years and another 10 percent since 2010
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  • Tucson, AZ

    TUCSON, Arizona
    Population: 527,972
    Unemployment: 6.2 percent
    Major Employer: Raytheon Missile Systems (11,000-plus)

    As Arizona works to recover from the recession, it seems Tucson may be the city that leads the way. The advanced technology industry leads the wa
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  • Warren, MI

    WARREN, MICHIGAN
    Population: 135,099
    Unemployment: 7.0 percent
    Major Employer: GM Technical Center, 17,000 employees

    Forbes named Warren the ninth best place for business and U.S. careers; not surprising given a cost of living nearly 10 percent below the nation
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Written by Haylle Sok